Google Analytics
Google Analytics collects the following data:
- Information about your website audience, such as where they are located, how many new and returning visitors you have, how often they visit your website, and what devices they use to view your web content.
- How people find and access your site, whether through search, a campaign URL, or following a link from another site.
- What people do once they find your site, including buttons and links they click, pages with the most views, and top entry and exit pages.
- Cross-site tracking to capture journeys across different Boise State sites.
Analytics dashboard
Our analytics partner, MetricsEdge, has created a comprehensive dashboard populated with Google Analytics data, allowing you to view metrics for your specific program or department.
Request access
Need access? Make a request through the Help Desk:
Event parameters
If you are using raw Google Analytics 4 event data, MetricsEdge maintains a list of GA4 event parameters for analysis.
Learn about Google Analytics 4
Google Analytics 4 Tutorials
Our MetricsEdge partners produced a series of videos to filter raw GA4 data to answer common analytics questions.
Self-Paced Training
Self-paced training is available through the Google Analytics 4 Skillshop:
Get Help
For assistance with Google Analytics, please contact the Help Desk:
Additional Consultation
MetricsEdge is available to consult with primary college and department communications and marketing staff to help them gain insights into recruitment, campaigns, and other digital strategies. To request a consultation, please contact the Help Desk and provide a summary of your business need.